This Beautiful Ballerina Ad Shows Off AG Jean's Contour 360 Jeggings
Alyson Wyers — August 1, 2014 — Marketing
In this stunning ballerina ad, AG Jeans shows off the flexibility of its Contour 360 jeggings. Starring professional ballet dancers Laura Hand (Joffrey Ballet) and Samantha Miller (Princeton), the denim commercial shows the two in the jean-legging hybrids dancing en pointe. From across the floor leaps to the splits and complicated floor work, the Women's Contour 360 pants hold up.
The beautiful ballerina ad exmplifies how stretchy the jeggings are while appealing to wannabe dancers and fashionistas. Available in three different fits and a variety of washes, these jeggings are perfect for any level of flexibility or dance skill. In addition to performance-backed stretchiness, the jeans also offer "uncompromising comfort and an uninhibited range of motion."
Choreographed by Jos McKain, the dancers perform in a stunning space to 'House' by Kindness.
The beautiful ballerina ad exmplifies how stretchy the jeggings are while appealing to wannabe dancers and fashionistas. Available in three different fits and a variety of washes, these jeggings are perfect for any level of flexibility or dance skill. In addition to performance-backed stretchiness, the jeans also offer "uncompromising comfort and an uninhibited range of motion."
Choreographed by Jos McKain, the dancers perform in a stunning space to 'House' by Kindness.
Trend Themes
1. Flexible Jeggings - The trend of flexible jeggings that offer both comfort and an uninhibited range of motion opens up opportunities for innovative fabric technologies and clothing designs.
2. Dance-focused Commercials - The trend of using professional dancers in commercials showcases the potential for brands to connect with a dance-loving audience and promote the versatility of their products.
3. Performance Fashion - The trend of combining performance and fashion in clothing, like the Contour 360 jeggings, presents opportunities for brands to cater to active individuals who value both style and functionality.
Industry Implications
1. Apparel - The apparel industry can take advantage of the flexible jeggings trend by developing innovative fabric technologies and designs that enhance comfort and range of motion.
2. Advertising - The advertising industry can embrace the trend of using professional dancers in commercials to create engaging and visually captivating campaigns that resonate with a dance-loving audience.
3. Active Lifestyle - The trend of performance fashion provides opportunities for the active lifestyle industry to design and market clothing that is versatile, comfortable, and stylish for individuals who prioritize both fashion and functionality.
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