The Balenciaga Stores Are Hosting Personalized Options On-Site
Amy Duong — August 27, 2019 — Art & Design
References: hypebeast
A selection of Balenciaga stores are hosting a special customization service -- there are two locations in New York City that are inviting customers to decorate their own Winter 2019 bags. There is a graffiti artist on-site and the bags can be personalized with the customer's birthdate, initials, or their first name.
The bags that are available for customization include the latest Balenciaga Hourglass bag amongst additions styles in a selection of materials and sizes. Some of the tonal options include the bold red, acid fuchsia, or more muted options of billboard white, dement gray, or pavement black. The graffiti designs inform the luxury of carrying goods with a touch of the urban design language in a way that fuses high fashion with street culture. The first launch will take place at Saks Fifth Avenue's Balenciaga store from September 5th to 8th with a second launch to follow on Madison Avenue on September 15th to 20th.
The bags that are available for customization include the latest Balenciaga Hourglass bag amongst additions styles in a selection of materials and sizes. Some of the tonal options include the bold red, acid fuchsia, or more muted options of billboard white, dement gray, or pavement black. The graffiti designs inform the luxury of carrying goods with a touch of the urban design language in a way that fuses high fashion with street culture. The first launch will take place at Saks Fifth Avenue's Balenciaga store from September 5th to 8th with a second launch to follow on Madison Avenue on September 15th to 20th.
Trend Themes
1. On-site Customization Services - The trend of offering on-site customization services allows customers to personalize their purchases, creating a unique and exclusive experience.
2. Luxury Streetwear Fusion - The fusion of luxury fashion and street culture in brands like Balenciaga opens up opportunities for disruptive innovation in the high-end fashion industry.
3. Graffiti-inspired Accessories - The trend of incorporating graffiti designs into luxury accessories presents opportunities for artistic collaborations and alternative expressions of high fashion.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from incorporating on-site customization services to attract and engage customers, boosting sales and enhancing brand loyalty.
2. Luxury Fashion - Luxury fashion brands can embrace the luxury streetwear fusion trend to attract a younger, urban demographic, creating new market opportunities and expanding brand reach.
3. Art and Design - The art and design industry can explore collaborations with luxury fashion brands to create graffiti-inspired accessories, merging the worlds of high fashion and urban art.
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