Telfar's Bag Security Program Encourages a Sense of Community
References: dazeddigital
In the past few months, securing a Telfar bag was difficult as it sells out within seconds -- now Telfar Clemens launches the new Bag Security Program to combat the exclusivity. The brand's ethos of 'not for you, for everyone' is embodied by the new program, allowing anyone who wants a bag to get one.
Consumers are able to pre-order as many as they want on August 19th. Announcing this on Instagram, the brand states, "we are not about hype and scarcity [...] the whole point of our bag is accessibility and community. But when thousands of bags sell per second, we can’t even know how many to make. We plan production six months in advance. It takes time and money to make bags and we are 100% self financed.”
Image Credit: Serichai Traipoom
Consumers are able to pre-order as many as they want on August 19th. Announcing this on Instagram, the brand states, "we are not about hype and scarcity [...] the whole point of our bag is accessibility and community. But when thousands of bags sell per second, we can’t even know how many to make. We plan production six months in advance. It takes time and money to make bags and we are 100% self financed.”
Image Credit: Serichai Traipoom
Trend Themes
1. Accessible Fashion - Opportunity for fashion industry to innovate in creating more accessible and inclusive products and programs.
2. Community-driven Retail - Emerging trend in retail to prioritize fostering community and creating inclusive spaces for customers.
3. Pre-order Programs - Growing trend in retail to utilize pre-order systems, allowing for better production planning and reducing waste.
Industry Implications
1. Fashion and Accessories - Fashion and accessories industry can innovate by adopting Telfar's 'not for you, for everyone' ethos and promoting accessibility and inclusivity in their own product offerings.
2. Retail - Retail industry has an opportunity to foster community by creating inclusive spaces and events for customers.
3. Production and Manufacturing - Opportunity for production and manufacturing industries to innovate in sustainable practices, particularly in adopting pre-order systems to reduce waste and overproduction.
2.1
Score
Popularity
Activity
Freshness
