The Bookbag Lets You Carry An Extra Bag for Impromtu Purchases
Strawberries and Champagne — March 20, 2009 — Eco
References: lizania & swiss-miss
On first glance this is a book. It has the appearance of a fabric-covered children’s book, but this is not even actually a book. When you unzip the edges of Bookbag, it folds out into a bag! This lovely little product was designed by Lizania Cruz, and was given away to Anthropologie customers as a holiday gift.
Bookbag encourages us to do our bit for the environment by using our own bags instead of environmentally-unfriendly plastic bags. This is a perfect stylish accessory to carry around in case a must-have bargain buy grabs your attention while you are out and about.
Bookbag encourages us to do our bit for the environment by using our own bags instead of environmentally-unfriendly plastic bags. This is a perfect stylish accessory to carry around in case a must-have bargain buy grabs your attention while you are out and about.
Trend Themes
1. Convertible Handbags - Opportunity for the development of innovative handbags that can transform into different forms for added functionality and convenience.
2. Eco-friendly Bags - Potential for the creation of eco-conscious bags as a sustainable alternative to plastic bags, promoting environmental responsibility.
3. Gift with Purchase - Opportunity to offer unique and practical products as gifts with purchase to enhance customer satisfaction and brand loyalty.
Industry Implications
1. Fashion Accessories - Fashion accessory brands can explore the creation of convertible handbags to meet the demands of consumers seeking versatility in their accessories.
2. Sustainable Packaging - Packaging companies can develop eco-friendly bag solutions that align with corporate sustainability goals and consumer preferences for more sustainable options.
3. Retail and Consumer Goods - Retailers can implement gift with purchase strategies to drive sales, improve customer experience, and foster brand loyalty, offering unique and useful products like the Bookbag.
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