The Badgley Mischka Pre-Fall 2014 Collection is Inspired by Rome
Meghan Young — December 12, 2013 — Marketing
References: http & fashionising
Mark Badgley and James Mishka may have tied the knot in March, but they finally went on their honeymoon and came back with a stunning fashion line in mind: the Badgley Mischka Pre-Fall 2014 collection. Vacationing in Rome, they infused it with museums’ and palazzos’ golden hues, baroque textures and rich fabrics for a series of gowns that are fit for the princess. It might even make Kate Middleton stray away from Alexander McQueen and Jenny Packham for a moment.
Although there are simpler dresses in the Badgley Mischka Pre-Fall 2014 collection, overall there is a feel of luxury and ornateness that has always been associated with the brand. The silhouettes themselves are pretty straightforward as well from aline to mermaid and sheath. WWD notes that it's "part monastic, part young Gina Lollobrigida."
Although there are simpler dresses in the Badgley Mischka Pre-Fall 2014 collection, overall there is a feel of luxury and ornateness that has always been associated with the brand. The silhouettes themselves are pretty straightforward as well from aline to mermaid and sheath. WWD notes that it's "part monastic, part young Gina Lollobrigida."
Trend Themes
1. Ornate Fashion - Disruptive innovation opportunity: Integrate modern technology, such as 3D printing, into the creation of ornate gowns to streamline the process and reduce costs.
2. Inspired by History - Disruptive innovation opportunity: Use augmented reality to allow customers to virtually try on historical-inspired gowns, expanding the brand's reach and creating a unique shopping experience.
3. Luxury Silhouettes - Disruptive innovation opportunity: Develop sustainable and eco-friendly fabrics that mimic the look and feel of luxury materials, offering environmentally-conscious consumers a more affordable alternative.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Create a subscription-based service for renting ornate gowns, allowing customers to experience luxury fashion without the high price tag.
2. Technology - Disruptive innovation opportunity: Develop smart textiles that can change the shape and silhouette of a garment with the touch of a button, revolutionizing the way we wear and style clothing.
3. Retail - Disruptive innovation opportunity: Implement virtual reality technology in-store to create immersive shopping experiences, allowing customers to visualize themselves wearing ornate gowns before making a purchase.
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