The Gun Clutch
lourdes sanchez bayas — December 8, 2008 — Fashion
References: beyondthevalleystore
As accessories go, the gun clutch is truly revolutionary. No pun intended.
Made by Beyond the Valley, the angry-looking purse is a black suede clutch that features a gold gun clasp. According to Beyond the Valley, this clutch is “the 007 of accessories.”
Implications - Mainstream culture is increasingly embracing diversity and individualism. In the fashion world, consumers are looking for pieces that reflect aspects of their personality and flaunt their interests. Aggressive accessories that are emblazoned with weapons, ammunition and other dangerous iconography show off the wearer's ferocity and confidence. To cater to this market, fashion designers should create pieces with polarizing, recognizable symbols -- the more controversial, the better.
Made by Beyond the Valley, the angry-looking purse is a black suede clutch that features a gold gun clasp. According to Beyond the Valley, this clutch is “the 007 of accessories.”
Implications - Mainstream culture is increasingly embracing diversity and individualism. In the fashion world, consumers are looking for pieces that reflect aspects of their personality and flaunt their interests. Aggressive accessories that are emblazoned with weapons, ammunition and other dangerous iconography show off the wearer's ferocity and confidence. To cater to this market, fashion designers should create pieces with polarizing, recognizable symbols -- the more controversial, the better.
Trend Themes
1. Personalized Accessories - Fashion designers can capitalize on the trend of consumers looking for pieces that reflect their personality by creating personalized accessories.
2. Symbolic Fashion - Designers should create pieces with polarizing and recognizable symbols to cater to the market of consumers who want accessories that are emblazoned with controversial iconography.
3. Aggressive Aesthetics - There is an opportunity for fashion designers to create accessories that showcase the wearer's ferocity and confidence through aggressive aesthetics such as weapons and ammunition motifs.
Industry Implications
1. Fashion Design - Fashion designers can explore the disruptive innovation opportunity of creating personalized accessories to meet the demand for pieces that reflect consumers' personality.
2. Accessories Manufacturing - Manufacturers who specialize in producing accessories can tap into the market of consumers looking for accessories with polarizing and recognizable symbols.
3. Luxury Fashion - Luxury fashion brands can embrace the opportunity to create aggressive accessories that showcase the wearer's ferocity and confidence through weapons and ammunition motifs.
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