Parissa Wax Strips Use Hirsute Men as Interactive Ads
Tawanda Johnson — December 6, 2009 — Unique
References: parissa & designyoutrust
This hairy advertising strategy might just work! Parissa Wax Strips specializes in natural and professional hair removal and has taken to the beach to promote its products.
An overly hairy individual was selected to promote the company by having the Parissa name waxed into his back. He then proceeded to take a stroll on the beach passing out free samples. He also participated in various beach activities like yoga and volleyball. He even hit the basketball courts and played in a pick up game. It was obviously quite a spectacle, but beach-goers took well to the promotional tactic, lining up to take photos with the man.
An overly hairy individual was selected to promote the company by having the Parissa name waxed into his back. He then proceeded to take a stroll on the beach passing out free samples. He also participated in various beach activities like yoga and volleyball. He even hit the basketball courts and played in a pick up game. It was obviously quite a spectacle, but beach-goers took well to the promotional tactic, lining up to take photos with the man.
Trend Themes
1. Interactive Advertising - Using interactive advertising strategies can capture attention and engage audiences in a unique way.
2. Unconventional Promotion - Unconventional and attention-grabbing promotional tactics can create buzz and generate interest in a brand or product.
3. Experiential Marketing - Creating memorable experiences through marketing activations can leave a lasting impression on consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore creative ways to promote and showcase their products to stand out in a crowded market.
2. Advertising and Marketing - Innovative advertising and marketing agencies can develop out-of-the-box strategies to help brands make a memorable impact.
3. Sports and Recreation - Companies operating in the sports and recreation industry can leverage unconventional advertising methods to connect with their target audience in unique settings.
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