BAPE Created a New Glow in the Dark Baby Milo Sweater for Kids
Madison Mackay — February 8, 2018 — Life-Stages
Clothing brand BAPE created a new Baby Milo sweater for kids that glows in the dark.The brand reinvented its iconic Shark Hoodie with this new sweater by adding the Baby Milo print all over it. With a shark head graphic on the hood, this sweater is a fun play on the classic adult version. Available in either baby blue or light pink, both sweaters feature a Bapesta graphic that glows in the dark all over them.
These new sweaters are only available in kid sizes from toddler to middle school. Made with soft, high-quality materials, the pieces are perfect for adding a pop for color and fun to any kids wardrobe. This new Baby Milo sweater will be available online on February 10, with the light colors making them perfect for the spring.
Image Credit: Bape
These new sweaters are only available in kid sizes from toddler to middle school. Made with soft, high-quality materials, the pieces are perfect for adding a pop for color and fun to any kids wardrobe. This new Baby Milo sweater will be available online on February 10, with the light colors making them perfect for the spring.
Image Credit: Bape
Trend Themes
1. Glow-in-the-dark Fashion for Kids - Disruptive innovation opportunity: Develop additional glow-in-the-dark clothing options for children, expanding beyond hoodies to include other garments.
2. Iconic Brands Targeting Kids - Disruptive innovation opportunity: Collaborate with other iconic brands to create children's clothing lines, capitalizing on the popularity of nostalgic designs.
3. Comfortable and Stylish Materials for Kids' Clothing - Disruptive innovation opportunity: Create a line of fashionable kids' clothing that is made with soft, high-quality materials, offering both comfort and style.
Industry Implications
1. Children's Fashion - Disruptive innovation opportunity: Use technology, such as glow-in-the-dark materials, to create unique and eye-catching designs for children's clothing.
2. Collaboration and Licensing - Disruptive innovation opportunity: Form partnerships with iconic brands to create exclusive clothing collections targeted towards children, tapping into the trend of nostalgic fandom.
3. Textile and Apparel Manufacturing - Disruptive innovation opportunity: Develop innovative production techniques that allow for the creation of high-quality, comfortable clothing for kids, meeting the demands of discerning young consumers.
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