BABE Bingo Helps Lighten Tension and Increase Laughter
Grace Mahas — November 26, 2019 — Life-Stages
References: drinkbabe.net & instagram
Those looking to add an element of fun that includes alcohol this holiday season may want to consider BABE Bingo -- a funny boozy drinking game. It was created by renowned influencer Josh Ostrovsky (better known as The Fat Jewish) and is sure to make your holiday festivities more fun.
BABE Bingo follows the same format as traditional bingo but features more millennial appropriate themes. For example, one bingo box states "you already took an Instagram of your dinner plate," while another reads "when you have to explain to your grandma for the 1,000th time what you do for a living."
As part of the launch, the brand debuted an Instagram contest where users leave a comment saying which scenario is there Bingo for a chance to win a swag bag.
BABE Bingo follows the same format as traditional bingo but features more millennial appropriate themes. For example, one bingo box states "you already took an Instagram of your dinner plate," while another reads "when you have to explain to your grandma for the 1,000th time what you do for a living."
As part of the launch, the brand debuted an Instagram contest where users leave a comment saying which scenario is there Bingo for a chance to win a swag bag.
Trend Themes
1. Millennial Drinking Games - Opportunity for developing more humorous and interactive drinking games targeted specifically at millennials.
2. Boozy Bingo - The creation of innovative drinking bingo games that offer a fresh twist to traditional bingo, incorporating alcohol and humor.
3. Social Media Contests - Opportunity to engage consumers through Instagram contests, encouraging user-generated content and fostering brand loyalty.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend by creating unique and entertaining drinking games to appeal to the millennial market.
2. Gaming - The gaming industry can explore the development of digital versions of bingo games that incorporate alcohol and millennial-centric themes.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in creating social media contests and campaigns to drive engagement and brand awareness.
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