Mighty Jaxx Launches the B. Smiley Collectible
Grace Mahas — August 18, 2022 — Art & Design
References: mightyjaxx
On August 20, award-winning future culture company Mighty Jaxx will release its B.Smiley collectible as part of the iconic The Smiley Company’s 50th-anniversary celebration—joining the likes of Moschino, Michael Kors, MA®KET, and Casetify to commemorate this milestone.
B.Smiley's signature pose is featured on the 12" vinyl art collectible, which is styled in apparel from the renowned André Saraiva x Smiley collaboration. On the vibrant, one-of-a-kind jacket, this visual artist used graffiti, one of his favorite forms of expression.
"What B.Smiley represents matches the feeling we here at MightyJaxx want to encapsulate in our collectibles, and we’re excited to commemorate that feeling and icon through this launch,” said Jackson Aw, Founder and CEO at Mighty Jaxx.
B.Smiley's signature pose is featured on the 12" vinyl art collectible, which is styled in apparel from the renowned André Saraiva x Smiley collaboration. On the vibrant, one-of-a-kind jacket, this visual artist used graffiti, one of his favorite forms of expression.
"What B.Smiley represents matches the feeling we here at MightyJaxx want to encapsulate in our collectibles, and we’re excited to commemorate that feeling and icon through this launch,” said Jackson Aw, Founder and CEO at Mighty Jaxx.
Trend Themes
1. Vinyl Art Collectibles - The collectibles industry has a growing demand for unique and aesthetically pleasing vinyl art collectibles, providing opportunities for artists and designers to showcase their creativity.
2. Collaborative Celebrations - Collaborative celebratory releases, like the B. Smiley collectible, provide opportunities for brands to build upon their established successes and reach new audiences.
3. Personalized Expression - The customization of vinyl art collectibles, through unique clothing and graphics, offers consumers a chance to express their individuality.
Industry Implications
1. Art Collectibles - The art collectibles industry can innovate by creating more personalized and collaborative releases, providing a more immersive and interactive experience for consumers.
2. Fashion - The fashion industry can benefit from collaborations with collectible companies, expanding their reach to new audiences and offering unique clothing designs.
3. Advertising and Marketing - Brands can use limited edition collaborations like the B. Smiley collectible to celebrate anniversaries, generating buzz and fostering brand loyalty among consumers.
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