Axel Arigato is a Swedish Shoe Designer with a New Offering Each Week
Charlotte Joyce Kidd — October 29, 2015 — Business
References: axelarigato & highsnobiety
It sounds like an impossible feat, but Swedish start-up sneaker company Axel Arigato releases a new pair of shoes every day.
This level of production is something that's expected from huge shoe brands like Nike or adidas. A quick look through the Internet provides ample evidence of the speed and frequency with which these giants gift the world with new shoe designs. For smaller companies, however, there's less room for failure, and they often sacrifice quantity in favor of an on-point sense of style. Axel Arigato aims for -- and achieves -- both. The Scandinavian label is making waves because of its unique, minimal taste, but it nonetheless is producing new designs at an incredibly rapid rate. Because it sells exclusively through its own online store, it's much easier for Axel Arigato to scrap models that don't work and boost ones that do. It's the perfect retail design for today's fast-paced world, where everyone wants the latest, greatest thing.
This level of production is something that's expected from huge shoe brands like Nike or adidas. A quick look through the Internet provides ample evidence of the speed and frequency with which these giants gift the world with new shoe designs. For smaller companies, however, there's less room for failure, and they often sacrifice quantity in favor of an on-point sense of style. Axel Arigato aims for -- and achieves -- both. The Scandinavian label is making waves because of its unique, minimal taste, but it nonetheless is producing new designs at an incredibly rapid rate. Because it sells exclusively through its own online store, it's much easier for Axel Arigato to scrap models that don't work and boost ones that do. It's the perfect retail design for today's fast-paced world, where everyone wants the latest, greatest thing.
Trend Themes
1. Rapid-release Sneaker Designs - Axel Arigato's daily new shoe designs highlight the trend of smaller companies prioritizing speed and frequency of releases.
2. Minimalist Shoe Design - The success of Axel Arigato's unique and minimalistic designs showcases the trend of consumers gravitating towards simple aesthetics.
3. Online-exclusive Retail Models - Axel Arigato's exclusive online store demonstrates the trend of brands utilizing digital platforms to optimize sales and adapt to a fast-paced market.
Industry Implications
1. Footwear - The rapid release of new shoe designs by companies like Axel Arigato presents opportunities for disruptive innovation in the footwear industry.
2. Fashion Retail - The success of minimalist shoe designs by brands like Axel Arigato indicates potential disruptive innovation opportunities in the fashion retail industry, focusing on simplicity and unique aesthetics.
3. E-commerce - The rise of online-exclusive retail models, exemplified by Axel Arigato's strategy, showcases disruptive innovation possibilities within the e-commerce industry to meet evolving consumer demands.
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