The Axe 'Women's Day' Ad Features Soaring Undergarments
Allison Love — August 26, 2010 — Marketing
References: theaxeeffect & adsoftheworld
The Axe 'Women's Day' print ad features pretty lacy bras being tossed into the air with no regard. The men's deodorant company is attracting men with this ad, which features the slogan, 'Liberation! Happy Women's Day, Guys. The AXE Effect.'
The ad is cute and clever, showcasing Axe's approach to men and their choice of deodorant. The idea of bra-less women everywhere celebrating their position in society is definitely something to get a man riled up about.
The ad is cute and clever, showcasing Axe's approach to men and their choice of deodorant. The idea of bra-less women everywhere celebrating their position in society is definitely something to get a man riled up about.
Trend Themes
1. Gender-inclusive Advertising - Opportunity for brands to create ads that challenge gender stereotypes and appeal to a wider audience.
2. Conscious Consumerism - Opportunity for brands to align with social and cultural movements to resonate with consumers.
3. Humorous Marketing Campaigns - Opportunity for brands to use humor to catch consumers' attention and leave a lasting impression.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop innovative campaigns that break traditional norms.
2. Personal Care Products - Opportunity for personal care brands to tap into cultural and societal conversations through their marketing strategies.
3. Fashion and Apparel - Opportunity for fashion brands to leverage humorous and empowering messaging to engage with their target audience.
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