'Awario' Helps Businesses Join Online Conversations
Joey Haar — June 7, 2018 — Social Media
References: awario & producthunt
For any business, engaging in the conversation that consumers are having surrounding one's brand is an important part of keeping them happy and trusting, and that importance is only magnified for small businesses; Awario is a tool that helps those businesses keep a finger to the pulse of the consumer. The tool provides social media and online listening and analytics, cluing businesses in on where consumers are talking about them and what's being said.
The sheer size of the web means that even in the case of small businesses, consumers are likely bringing them up in conversations online. Finding those pockets can be difficult without the right tools, though, and Awario is exactly the tool that those businesses need to improve their online strategy.
The sheer size of the web means that even in the case of small businesses, consumers are likely bringing them up in conversations online. Finding those pockets can be difficult without the right tools, though, and Awario is exactly the tool that those businesses need to improve their online strategy.
Trend Themes
1. Social Listening Platforms - The trend of social listening is creating new opportunities for businesses to tune in and join online conversations with their customers
2. Online Analytics - The trend of online analytics is allowing businesses to track and analyze data from social media platforms to better understand their customers' needs and preferences
3. Small Business Social Media Management - The trend of social media management tools designed for small businesses is disrupting the market and leveling the playing field for smaller companies to effectively engage with their customers online
Industry Implications
1. Digital Marketing - The digital marketing industry can leverage social listening and analytics platforms like Awario to provide better insights and strategy for their clients
2. Small Business Consulting - Small business consulting industries can provide valuable support to their clients by helping them navigate the complex world of social media management and online strategy
3. Social Media Management Tools - The social media management tools industry is constantly innovating and improving to provide businesses with the best possible solutions for engaging with their customers online
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