PlusMargin is a Persuasion Automation Solution That Increases Revenue
Alyson Wyers — September 9, 2016 — Business
This automation solution is designed to help e-commerce companies increase sales using persuasion techniques. Based in Singapore, PlusMargin is a startup currently in beta mode.
The new venture helps other businesses bring in more revenue by combining machine learning and consumer behavioral psychology. They do this by profiling users based on their on-site clicks, using algorithms to predict what users will buy and converting site visitors to users with persuasive messaging and content. The persuasion automation solution also employ tactics such as social proof, scarcity and authority. PlusMargin advertises risk-free pricing through a pay per performance model, only taking a percentage of increased sale revenue, as well as monthly licensing fee. Their integration process only takes ten minutes and they offer 24/7 support.
The new venture helps other businesses bring in more revenue by combining machine learning and consumer behavioral psychology. They do this by profiling users based on their on-site clicks, using algorithms to predict what users will buy and converting site visitors to users with persuasive messaging and content. The persuasion automation solution also employ tactics such as social proof, scarcity and authority. PlusMargin advertises risk-free pricing through a pay per performance model, only taking a percentage of increased sale revenue, as well as monthly licensing fee. Their integration process only takes ten minutes and they offer 24/7 support.
Trend Themes
1. Persuasion Automation - Automated sales platforms like PlusMargin are leveraging machine learning and consumer behavioral psychology to increase sales for e-commerce companies.
2. User Profiling - The use of algorithms to profile users based on their on-site clicks is enabling businesses to predict and target their customers' buying behavior.
3. Risk-free Pricing - The pay per performance model offered by automation solutions like PlusMargin is providing a risk-free pricing option for businesses to increase their revenue.
Industry Implications
1. E-commerce - Automated sales platforms are disrupting the e-commerce industry by revolutionizing the way companies increase their sales.
2. Digital Marketing - The integration of persuasion automation solutions is transforming the digital marketing industry by optimizing customer targeting and conversion strategies.
3. Behavioral Analytics - The application of consumer behavioral psychology and machine learning in sales automation is creating opportunities for disruptive innovation in the behavioral analytics industry.
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