Aussie Fans Strike Back
Trend Huntress — October 3, 2007 — World
References: smh.au
Australian fans of live events are raining on the paraders of scalpers and have decided that if they can't attend concerts and sporting events, nobody can. Fans down under were tired of tickets selling out in five minutes, of paying inflated prices to scalpers, and of having no solutions... so they came up with their own. They're bidding on marked-up eBay tickets, then not paying for them.
The government hasn't done anything to stop scalpers from buying up huge blocks of seats. eBay says they're merely the vessel to deliver products to the marketplace. That's why some fans are making sure that if they can't attend, no one else can either.
The government hasn't done anything to stop scalpers from buying up huge blocks of seats. eBay says they're merely the vessel to deliver products to the marketplace. That's why some fans are making sure that if they can't attend, no one else can either.
Trend Themes
1. Anti-scalping Movement - A trend of fans taking matters into their own hands to combat scalpers by bidding on and not paying for marked-up eBay tickets.
2. Direct-to-consumer Ticketing - A trend towards event organizers selling tickets directly to consumers without the involvement of third-party scalpers or resellers.
3. Blockchain Ticketing - A trend towards using blockchain technology to prevent scalping and ensure secure, transparent ticket sales and distribution.
Industry Implications
1. Event Ticketing - The event ticketing industry could innovate by partnering with fan groups to promote anti-scalping efforts and explore direct-to-consumer ticket sales models.
2. E-commerce - E-commerce platforms, such as eBay, may need to innovate by developing new policies and technologies to prevent and discourage scalping on their platforms.
3. Blockchain - The blockchain industry could innovate by partnering with event organizers to provide secure, transparent ticket sales and distribution using blockchain technology.
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