Auditorium Toy Co. Designs Handcrafted Toys that are Made to Last
Tiana Reid — July 8, 2010 — Life-Stages
References: auditoriumtoyco & flickr
Founded by Brad Denboer, Auditorium Toy Co. offers handcrafted, hierloom toys that draw from traditional craftmanship. The company's beautiful, limited edition toys are designed with so much TLC they will surely last a lifetime.
Auditorium Toy Co. designs toys that will be cherished as heirlooms by the entire family. Check out the gallery to view the exquisite detailing on the Auditorium Toy Co.'s two current products: 'Boattail Racer' and 'The Committee.'
Implications - The recent recession prompted budget-conscious consumers to purchase handcrafted products, or even embrace DIY methods. These options both result in products that are higher quality as they are constructed by hand rather than machine, and with good materials. Companies can appeal to their target markets by manufacturing handcrafted products.
Auditorium Toy Co. designs toys that will be cherished as heirlooms by the entire family. Check out the gallery to view the exquisite detailing on the Auditorium Toy Co.'s two current products: 'Boattail Racer' and 'The Committee.'
Implications - The recent recession prompted budget-conscious consumers to purchase handcrafted products, or even embrace DIY methods. These options both result in products that are higher quality as they are constructed by hand rather than machine, and with good materials. Companies can appeal to their target markets by manufacturing handcrafted products.
Trend Themes
1. Handcrafted Toys - The trend of handcrafted toys is growing as consumers shift towards higher quality products, offering opportunities for companies to invest in traditional craftsmanship.
2. Heirloom Products - The demand for heirloom toys and products that are designed to last for generations presents opportunities for companies to create products with more longevity and sustainable materials.
3. DIY Methodology - The adoption of DIY methodology is increasing among consumers, presenting opportunities for companies to innovate in the area of toolkits and instructions for constructing handcrafted products.
Industry Implications
1. Toy Manufacturing - Companies manufacturing handcrafted toys have an opportunity to appeal to quality-conscious consumers and offer products that last longer and have more sentimental value.
2. Arts and Crafts - The trend towards handcrafted products presents opportunities for companies in the arts and crafts space to develop innovative products, tools and materials that cater to consumers who enjoy DIY projects.
3. Sustainable Materials - With the increasing demand for heirloom products and higher quality materials, companies that specialize in sustainable materials have an opportunity to provide cost-effective and eco-friendly solutions to consumers.
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