The Audiojack App Hopes to Entice Relaxation Through Audio Storytelling
Justin Lam — March 18, 2018 — Tech
The Audiojack app made an impressive display at SXSW 2018's Wellness Expso as it showcased its immersive audio movies. Audiojack has been around for some time now, but the app is now making a concerted effort to launch to a wider market and hopes that its audio movies format will find further adoption in hospitals, research institutions and charitable organizations. The audio movies played by the Audiojack app are meant to induce a state of relaxation through audio storytelling and do not feature any visuals or music.
Audiojack manages to separate itself from podcasts and radio-plays through its lack of voice over work and instead focuses on the ambient noise of environments to create a story and world Audio cues force the listener to use their imagination and build the story in with mental imagery. The Audiojack app hopes that its innovative audio movies will be able to aid patients with dementia or Alzheimers as early studies, done by the company, suggest that the listeners are kept 100-percent lucid and engaged.
Audiojack manages to separate itself from podcasts and radio-plays through its lack of voice over work and instead focuses on the ambient noise of environments to create a story and world Audio cues force the listener to use their imagination and build the story in with mental imagery. The Audiojack app hopes that its innovative audio movies will be able to aid patients with dementia or Alzheimers as early studies, done by the company, suggest that the listeners are kept 100-percent lucid and engaged.
Trend Themes
1. Visual-free Audio - Audio storytelling with focus on ambient noise and lack of voice over disrupting traditional visuals-based movies and TV shows.
2. Immersive Audio Movies - Audio-based movies that use ambient noise to create a world aiding relaxation and medical treatment.
3. Mental Imagery Storytelling - Audio-based storytelling that relies on listeners' mental imagery to complete the story that disrupts traditional storytelling formats.
Industry Implications
1. Healthcare - Audio movies can have potential therapeutic uses in hospitals, research institutions and charitable organizations such as aiding treatment of patients with dementia or Alzheimers.
2. Entertainment - Immersive audio movies can be a new form of entertainment for consumers who are craving unique sensory experiences.
3. Technology - The Audiojack app's format can be applied and integrated into various technologies like mobility devices or gaming creating engaging audio environments.
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