The Audi Mobile Basketball Hoop Lets You Ball on the Go
Michael Hines — September 25, 2013 — Autos
Germany, of all places, is home to the Audi mobile basketball hoop. This unique invention was created for the professional German basketball team FC Bayern Munich. The setup is designed to attach to either the A4 sedan or Q3 SUV. Audi is a sponsor of the team, and it is loaning both the A4 sedan and Q3 SUV to the team this year.
The Audi mobile basketball hoop takes 30 minutes to set up, and three people must watch over the hoop once it’s up in order to ensure the safety of those spectating and playing. All components of the hoop can be stored inside of the A4 or Q3, save for the backboard, which can be stored on the roof. The Audi mobile basketball hoop was created to help make it easier for the team to do mobile PR stunts and to make community interaction more fun. The German automaker says there are no plans to do a commercial run of the hoop just yet.
The Audi mobile basketball hoop takes 30 minutes to set up, and three people must watch over the hoop once it’s up in order to ensure the safety of those spectating and playing. All components of the hoop can be stored inside of the A4 or Q3, save for the backboard, which can be stored on the roof. The Audi mobile basketball hoop was created to help make it easier for the team to do mobile PR stunts and to make community interaction more fun. The German automaker says there are no plans to do a commercial run of the hoop just yet.
Trend Themes
1. Mobile Sports Installations - The creation of mobile sports installations such as the Audi mobile basketball hoop can open up opportunities for brands to create unique and interactive experiences for fans outside of traditional sports venues.
2. Branded Event Activations - The Audi mobile basketball hoop and other similar branded mobile activations can provide opportunities for brands to engage with communities and create memorable experiences that showcase their products or services.
3. Collaboration Between Sports and Automotive Industry - Opportunities exist for further collaboration between the sports and automotive industries, such as sponsorships, product placement, and creation of unique experiences, as seen with the Audi mobile basketball hoop and FC Bayern Munich partnership.
Industry Implications
1. Automotive Industry - The automotive industry can explore opportunities to create unique partnerships with sports teams and organizations, and use their products as platforms for fun and engaging experiences through mobile installations and activations like the Audi mobile basketball hoop.
2. Sports Industry - The sports industry can seek out innovative collaborations and ideas with non-traditional partners such as the automotive industry. This can lead to unique experiences for fans and a new revenue source for sports teams and organizations.
3. Marketing and Advertising Industry - Brands and agencies in the marketing and advertising industry can leverage the success of unique and interactive branded experiences like the Audi mobile basketball hoop, continuing to develop new and innovative activations for their clients.
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