This Audi Commercial Builds Suspense for Its Upcoming Super Bowl Ad
Laura McQuarrie — January 26, 2014 — Autos
References: adweek
In anticipation of its 2014 Super Bowl ad, this Audi commercial serves as another short teaser for what might be to come. Audi has already released a suspenseful teaser at a dog show, promising “something scary is coming,” but shows no sign of any dogs or cars. One animal that will be making an appearance during the full-length commercial is the Doberhuahua, a dog that crosses the tiny body of a Chihuahua with a large Doberman’s head.
In this second teaser, Sarah McLachlan sings about the Doberhuahua, a “misunderstood animal,” that is shown wreaking havoc everywhere he goes. The end of the teaser marks February 2nd, 2014 as the date to meet the Doberhuahua, right after the halftime show. There’s no telling what trouble this hybrid dog will be up to.
In this second teaser, Sarah McLachlan sings about the Doberhuahua, a “misunderstood animal,” that is shown wreaking havoc everywhere he goes. The end of the teaser marks February 2nd, 2014 as the date to meet the Doberhuahua, right after the halftime show. There’s no telling what trouble this hybrid dog will be up to.
Trend Themes
1. Super Bowl Teasers - Creating suspenseful teasers leading up to a Super Bowl ad can generate buzz and anticipation for the final commercial.
2. Hybrid Animals - Introducing hybrid animals, like the Doberhuahua, in commercials can grab attention and intrigue viewers.
3. Celebrity Performances - Incorporating celebrity performances, such as Sarah McLachlan singing in the Audi commercial, can enhance the emotional impact of an advertisement.
Industry Implications
1. Automotive - Automotive companies can utilize suspenseful teasers and unique hybrid animal concepts to promote their upcoming vehicles.
2. Entertainment - The entertainment industry can leverage the Super Bowl as a platform to showcase celebrity performances and generate excitement for upcoming movies, TV shows, or events.
3. Advertising - The advertising industry can explore the use of hybrid animals and innovative storytelling techniques to engage audiences and create memorable campaigns.
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