Audi A4 Allroad Quattro is Rugged, Yet Refined
Marissa Brassfield — March 9, 2009 — Autos
References: luxist
The Audi A4 Allroad Quattro is what Luxist is calling an "SUV alternative." It's a pretty fair assessment, as the A4 Allroad Quattro is too large to be a sedan, too small to be an SUV, and more rugged than a station wagon or crossover.
The Audi A4 Allroad Quattro will be offered with either a turbodiesel or gas engine; the vehicle has all-wheel-drive and will debut in Europe for around the equivalent of $47,000 USD.
Implications - Not only does the the Audi A4 AllRoad Quattro contain a higher ride height, rugged body cladding, and all-wheel-drive. The vehicle looks like it will continue Audi's market domination in the affordable luxury terrain. The Audi A4 AllRoad Quattro is expected to retail at around $47,000 USD in most of Europe.
The Audi A4 Allroad Quattro will be offered with either a turbodiesel or gas engine; the vehicle has all-wheel-drive and will debut in Europe for around the equivalent of $47,000 USD.
Implications - Not only does the the Audi A4 AllRoad Quattro contain a higher ride height, rugged body cladding, and all-wheel-drive. The vehicle looks like it will continue Audi's market domination in the affordable luxury terrain. The Audi A4 AllRoad Quattro is expected to retail at around $47,000 USD in most of Europe.
Trend Themes
1. SUV Alternatives - The Audi A4 Allroad Quattro represents a trend towards vehicles that are too large to be sedans, too small to be SUVs, and more rugged than station wagons or crossovers.
2. Affordable Luxury Terrain - The Audi A4 Allroad Quattro continues Audi's dominance in the affordable luxury market.
3. Diesel and Gas Engines - The availability of both diesel and gas engines in the Audi A4 Allroad Quattro highlights a trend towards offering more engine options in the same vehicle model.
Industry Implications
1. Automotive - The rise of SUV alternatives like the Audi A4 Allroad Quattro presents a disruptive innovation opportunity for the automotive industry to explore new vehicle designs and features.
2. Luxury - The trend towards affordable luxury vehicles like the Audi A4 Allroad Quattro offers a disruptive innovation opportunity for the luxury industry to access a broader market.
3. Energy - The choice between diesel and gas engines in the Audi A4 Allroad Quattro brings attention to the trend of offering greener energy alternatives in vehicles, presenting an opportunity for the energy industry to explore new fuel options and technology.
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