The Auckland Modern is an Updated Version of Converse's Auckland Racer
Katherine Pendrill — July 21, 2016 — Fashion
References: nike & refinery29
After giving its iconic Chuck Taylor All Star an update last month, now Converse is revamping another one of its most popular shoes with the release of the Auckland Modern. Designed as part of the brand's Modern collection, the stylish new sneakers help to give the brand a contemporary makeover.
The Auckland Modern is an updated version of the Converse's original Auckland Racer. Departing from the lace-up canvas design the brand is famous for, the Auckland Racer adapts the vintage athletic silhouette for modern-day preferences. While the brand's distinctive star logo is still visible, the minimalist branding and stylish mesh silhouette makes the shoes better-suited to contemporary styles.
The release of the Auckland Modern demonstrates the pressure that long-standing brands are facing when it comes to keeping iconic designs relevant to modern day consumers.
The Auckland Modern is an updated version of the Converse's original Auckland Racer. Departing from the lace-up canvas design the brand is famous for, the Auckland Racer adapts the vintage athletic silhouette for modern-day preferences. While the brand's distinctive star logo is still visible, the minimalist branding and stylish mesh silhouette makes the shoes better-suited to contemporary styles.
The release of the Auckland Modern demonstrates the pressure that long-standing brands are facing when it comes to keeping iconic designs relevant to modern day consumers.
Trend Themes
1. Updated Sneaker Designs - Brands are revamping their popular shoes with contemporary makeovers to stay relevant in the market.
2. Minimalist Aesthetics - Sneaker brands are incorporating minimalist branding and stylish mesh silhouettes into their designs to appeal to modern-day preferences.
3. Brand Modernization - Long-standing brands are feeling the pressure to update their iconic designs to resonate with modern-day consumers.
Industry Implications
1. Footwear - Footwear brands can embrace updated designs and minimalist aesthetics to captivate the modern consumer.
2. Fashion - The fashion industry can leverage minimalist sneaker designs as a trend that aligns with contemporary styles.
3. Branding and Marketing - Branding and marketing agencies can assist brands in modernizing their image and staying relevant in a competitive market.
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