AT&T Launches the HTC Status for Diehard Social Media Users
Lu Ann Pannunzio — July 2, 2011 — Tech
Together, AT&T and HTC have launched their new smartphone, the HTC Status. Unlike other smartphones, the Status has a social feature: a dedicated Facebook button. It’s the first-ever device with a Facebook share button.
With the click of a button, the Status will take you directly to your Facebook profile. Consumers are now able to share what they're doing easily because the HTC Status is aware of their location and apps used. Although prices and release dates have yet to be announced, it's considered the most socially outgoing phone in the market thus far.
Rumor has it that Telus will have the HTC Status on its network for all of you Canadians who might be interested in this new smartphone.
With the click of a button, the Status will take you directly to your Facebook profile. Consumers are now able to share what they're doing easily because the HTC Status is aware of their location and apps used. Although prices and release dates have yet to be announced, it's considered the most socially outgoing phone in the market thus far.
Rumor has it that Telus will have the HTC Status on its network for all of you Canadians who might be interested in this new smartphone.
Trend Themes
1. Social Media Smartphones - The trend of smartphones with dedicated social media buttons is on the rise, presenting opportunities for companies to capitalize on the popularity of social media.
2. Location-aware Smartphones - Smartphones with location-aware features are gaining in popularity, representing a new way for businesses to engage with customers based on their current location and activities.
3. Outgoing Smartphones - Smartphones that focus on social media and easy sharing are likely to become more popular, allowing individuals to share their thoughts and experiences with the world in new ways.
Industry Implications
1. Mobile Phone Manufacturers - Mobile phone manufacturers have an opportunity to incorporate social media buttons and location-aware technology into their products, appealing to consumers who are looking for more socially connected devices.
2. Social Media Networks - Social media networks can take advantage of the rise of social media smartphones to create new products and services that are specifically tailored to mobile users who want to stay connected on the go.
3. Location-based Marketing - By using location-aware technology in smartphones, businesses and marketers can create more targeted and effective advertising campaigns that reach consumers when they are most likely to make a purchase.
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