Atomic Wings Offered Samples of its New Thigh Wings Menu Item
Colin Smith — August 11, 2023 — Business
References: atomicwings & qsrmagazine
Thigh Wings from Atomic Wings are a new product that offers a bigger, juicier, and crispier version of the traditional chicken wing. They are made from hand-cut chicken thighs that are sourced from selected farm suppliers and cooked in either Buffalo style or breaded and fried. Thigh Wings are available in a variety of signature sauces that range from mild to atomic. On March 24, 2022, Atomic Wings offered free samples of its Thigh Wings to customers at every location. Since then, the Thigh Wings have grown to be a popular menu item for the restaurant.
The introduction of Thigh Wings comes at a time when chicken prices are rising due to supply chain issues, weather events, and increased demand. According to Canada’s Food Price Report, chicken prices have risen 13% since last year and are expected to increase by another 5% to 7% in 2022. Some restaurants have turned to dark meat thigh wings as an alternative to the more expensive and scarce white meat wings. Thigh wings are not only cheaper and more abundant, but they also have a richer flavor and higher fat content that make them more satisfying and delicious.
Image Credit: Atomic Wings
The introduction of Thigh Wings comes at a time when chicken prices are rising due to supply chain issues, weather events, and increased demand. According to Canada’s Food Price Report, chicken prices have risen 13% since last year and are expected to increase by another 5% to 7% in 2022. Some restaurants have turned to dark meat thigh wings as an alternative to the more expensive and scarce white meat wings. Thigh wings are not only cheaper and more abundant, but they also have a richer flavor and higher fat content that make them more satisfying and delicious.
Image Credit: Atomic Wings
Trend Themes
1. Rising Thigh Wing Popularity - The Thigh Wings from Atomic Wings have grown to be a popular menu item for the restaurant.
2. Alternative to Expensive White Meat - Restaurants are turning to dark meat thigh wings as an alternative to the more expensive and scarce white meat wings.
3. Higher Fat Content for Richer Flavor - Thigh wings have a higher fat content that makes them more satisfying and delicious.
Industry Implications
1. Restaurant Industry - The rising popularity of Thigh Wings presents a disruptive innovation opportunity for restaurants to expand their chicken wing offerings and attract customers.
2. Poultry Industry - The demand for dark meat thigh wings as an alternative to expensive white meat wings creates an opportunity for poultry suppliers to focus on thigh production and cater to the market needs.
3. Food Pricing Industry - With rising chicken prices, the availability of cheaper and more abundant thigh wings provides an opportunity for the food pricing industry to reevaluate pricing strategies and offer cost-effective alternatives to consumers.
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