The AT-AT Lawn Ornament Let's You Battle the Empire While You Cut the Grass
Michael Hines — August 28, 2014 — Art & Design
It doesn't get much more niche than the AT-AT Lawn Ornament. ThinkGeek's latest creation lets you recreate one of the most memorable scenes from The Battle of Hoth right in your front yard. For those who haven't seen Star Wars, all you need to know is that a spaceship trips a giant robot with a cable and it is awesome.
The AT-AT Lawn Ornament isn't as colorful or creepy as typical lawn ornaments (looking at you, lawn gnomes), but what it lacks in flair it more than makes up for in geekiness. It is a ThinkGeek original and is officially licensed, so you won't have to sweat the details. The AT-AT Lawn Ornament isn't available just yet; it comes out in late November and will be sold for $39.99.
The AT-AT Lawn Ornament isn't as colorful or creepy as typical lawn ornaments (looking at you, lawn gnomes), but what it lacks in flair it more than makes up for in geekiness. It is a ThinkGeek original and is officially licensed, so you won't have to sweat the details. The AT-AT Lawn Ornament isn't available just yet; it comes out in late November and will be sold for $39.99.
Trend Themes
1. Niche Lawn Ornaments - Creating lawn ornaments that cater to specific interests and fandoms can engage and attract niche markets.
2. Geeky Outdoor Decor - Designing outdoor decor that reflects popular geek culture can appeal to consumers looking to express their interests in unique ways.
3. Licensed Lawn Ornaments - Partnering with popular franchises to create officially licensed lawn ornaments can tap into the dedicated fan bases and generate brand loyalty.
Industry Implications
1. Home Decor - The home decor industry can explore opportunities in creating niche lawn ornaments to cater to specific interests and fandoms, offering consumers unique and personalized options.
2. Pop Culture Merchandise - The pop culture merchandise industry can expand their product offerings by including geeky outdoor decor that resonates with fans of movies, TV shows, and games.
3. Licensing and Brand Partnerships - The licensing and brand partnerships industry can collaborate with popular franchises to create officially licensed lawn ornaments, tapping into the fan bases and maximizing revenue potential.
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