The Asus Zenbook is Set to Be the Thinnest PC on the Market
Michael Hines — October 15, 2011 — Tech
References: zenbook.asus & highsnobiety
If you love the thinness of the Macbook Air, but aren't a huge fan of iOS, then you need to check out the Asus Zenbook. The Asus Zenbook is an ultra-thin laptop made from aluminum and weighing a mere 2.4lbs, measuring 3mm at the front and 9mm at the back.
Details on the Asus Zenbook are scarce, but it will feature a new Intel processor, Bang and Olufsen speakers with Sonicmaster technology, an "Instant On" button and a built-in camera. The Zenbook will come in two sizes, 11.6" and 13.3," and sell for $999.
It may surprise you to know, but this is actually the second thin PC released by Asus in as many months. The EE PC X101 was announced a few months ago and was instantly crowned the world's thinnest netbook. The Asus Zenbook may not be able to steal the market from the Macbook Air, but it is still nice to see some healthy competition in the thin laptop market. Your move, Apple.
Details on the Asus Zenbook are scarce, but it will feature a new Intel processor, Bang and Olufsen speakers with Sonicmaster technology, an "Instant On" button and a built-in camera. The Zenbook will come in two sizes, 11.6" and 13.3," and sell for $999.
It may surprise you to know, but this is actually the second thin PC released by Asus in as many months. The EE PC X101 was announced a few months ago and was instantly crowned the world's thinnest netbook. The Asus Zenbook may not be able to steal the market from the Macbook Air, but it is still nice to see some healthy competition in the thin laptop market. Your move, Apple.
Trend Themes
1. Ultra-thin Laptops - The trend of ultra-thin laptops like the Asus Zenbook opens up disruptive innovation opportunities in laptop design and portability.
2. Competing with Macbook Air - The competition between Asus Zenbook and Macbook Air highlights the potential for disruptive innovation in the thin laptop market, encouraging companies to strive for better features and performance.
3. Improved Processor Technology - The new Intel processor featured in the Asus Zenbook showcases the trend towards improved processor technology, which presents disruptive innovation opportunities in terms of faster computing and enhanced performance.
Industry Implications
1. Computer Hardware - The ultra-thin laptops trend, as exemplified by the Asus Zenbook, presents disruptive innovation opportunities for manufacturers in the computer hardware industry to develop thinner and more portable devices.
2. Consumer Electronics - The competition between Asus Zenbook and Macbook Air in the thin laptop market highlights the disruptive innovation opportunities for companies in the consumer electronics industry to create sleek, lightweight, and powerful laptops.
3. Semiconductor - The advancement in processor technology, such as the Intel processor featured in the Asus Zenbook, brings disruptive innovation opportunities for the semiconductor industry to develop faster and more efficient processors for various devices.
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