Asus Lamborghini Laptop Signals The Rise of Cobranded Designer Laptops
Jeremy Gutsche — January 11, 2006 — Tech
Why do all laptops look ugly? They don't have to. Asus, the company that previously brought you the Ferrari laptop, has now teamed up with Italy's Lamborghini to create a new line of blindingly fast co-brand laptops. Each Lamborghini Laptop sports the company's signature bull logo, and will be adorned in the company's brand colors, which include black and yellow. The laptops are scheduled for release in April.
Implications - Co-branding is a new phenomenon that has swept the globe, as it encourages synergy between cross-industrial companies. By pooling the combined weight and connotation of two, three or several brands, the associated businesses will inevitably reap rewards as their brand power is worth more as a group.
Implications - Co-branding is a new phenomenon that has swept the globe, as it encourages synergy between cross-industrial companies. By pooling the combined weight and connotation of two, three or several brands, the associated businesses will inevitably reap rewards as their brand power is worth more as a group.
Trend Themes
1. Co-branding - Co-branding is a new phenomenon that encourages synergy between cross-industrial companies, creating disruptive innovation opportunities.
2. Luxury Designer Laptops - The rise of luxury designer laptops provides disruptive innovation opportunities in the technology industry, where aesthetics and brand collaboration are valued.
3. Signature Branding - The use of signature branding in laptops, such as the Lamborghini bull logo, presents disruptive innovation opportunities in the branding and marketing industries.
Industry Implications
1. Cross-industrial Collaboration - Co-branding encourages collaboration between industries, opening up disruptive innovation opportunities for businesses across different sectors.
2. Technology - The luxury designer laptop trend creates disruptive innovation opportunities in the technology industry, where companies can focus on combining aesthetics, performance, and brand collaboration.
3. Branding and Marketing - The use of signature branding in laptops creates disruptive innovation opportunities in the branding and marketing industries, where companies can explore unique collaborations and brand associations.
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