Colourpop is Expanding Its Astrology-Themed Cosmetic Offerings
Ellen Smith — June 27, 2019 — Fashion
Astrology-themed cosmetics have been highly popularized this year due to an increased interest in the zodiac, and Colourpop is capitalizing on this with a series of Zodiac-inspired makeup releases. Last year, the cosmetic brand released an eye shadow palette that featured a unique color for each of the signs, and now, those colors can be purchased in individual tubs.
Now, makeup wearers can mix-and-match their favorite colors, or, simply sport the hue that's been designated to their sign. The 12 shades range from purples to oranges, with each single shade featuring a unique name that's related to the zodiac. These single shadow compacts are perfect for collectors, or those looking for a more personalized makeup-related birthday gift for a friend.
Now, makeup wearers can mix-and-match their favorite colors, or, simply sport the hue that's been designated to their sign. The 12 shades range from purples to oranges, with each single shade featuring a unique name that's related to the zodiac. These single shadow compacts are perfect for collectors, or those looking for a more personalized makeup-related birthday gift for a friend.
Trend Themes
1. Astrology-themed Cosmetics - Increased popularity in astrology is leading to a rise in cosmetics inspired by zodiac signs, providing opportunities for brands to create personalized and unique makeup products.
2. Mix-and-match Makeup - Colourpop's release of individual eye shadow tubs allows for the creation of personalized color palettes, providing opportunities for makeup brands to sell individual shades in addition to pre-made palettes.
3. Personalized Gifts - Colourpop's single shadow compacts cater to customers looking for personalized and unique makeup-related birthday gifts, creating opportunities for brands to market similar products as gift options.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of the increased interest in astrology to release more zodiac-inspired makeup products or to offer personalized makeup options.
2. Gifts - The gift industry can capitalize on the popularity of astrology-themed cosmetics by marketing them as personalized and unique birthday gift options for friends and family.
3. Fashion and Accessories - Fashion and accessories brands can take inspiration from Colourpop's zodiac-themed cosmetics to create zodiac-inspired products, such as clothing or jewelry that feature zodiac symbols and designs.
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