The New Aston Martin x Hogan is Limited to Just 3,000 Pairs
Michael Hines — June 17, 2017 — Autos
References: astonmartin & carbuzz
Clothing created in partnership with car companies, like the all-new Aston Martin x Hogan sneakers, can be hit or miss. Fortunately for the English automaker its new shoe appears to be a hit. Aston Martin wisely seems to have let Hogan take the wheel here, with the automaker's input limited to the leatherwork and overall design; the shoe is meant to look like an Aston Martin car in silhouette. The leather is paired with nylon to give the sneaker a more casual look.
Aston Martin is already known for making luxury sports cars but the brand has begun a big push as of recent to position itself as firmly upscale, enlisting NFL superstar Tom Brady to help and now Hogan as well. The Aston Martin x Hogan is limited to just 3,000 pairs which means sneakerheads and gearheads will both have to act fast if they hope to snag a pair.
Aston Martin is already known for making luxury sports cars but the brand has begun a big push as of recent to position itself as firmly upscale, enlisting NFL superstar Tom Brady to help and now Hogan as well. The Aston Martin x Hogan is limited to just 3,000 pairs which means sneakerheads and gearheads will both have to act fast if they hope to snag a pair.
Trend Themes
1. Collaborative Branding - The partnership between Aston Martin and Hogan demonstrates the trend of collaboration between different industries, creating unique and exclusive products.
2. Luxury Sneaker Market - The limited edition Aston Martin x Hogan sneakers tap into the growing market for high-end sneakers, appealing to both sneaker enthusiasts and luxury consumers.
3. Automotive-inspired Fashion - The Aston Martin x Hogan sneakers highlight the trend of incorporating automotive design elements into fashion, creating a distinctive style statement for car enthusiasts.
Industry Implications
1. Automotive - The partnership between Aston Martin and Hogan opens up disruptive innovation opportunities in the automotive industry by exploring new avenues for branding and collaborations.
2. Fashion - The luxury sneaker market offers disruptive innovation opportunities for fashion brands to collaborate with other industries, creating unique and sought-after products.
3. Sports Apparel - The Aston Martin x Hogan collaboration presents disruptive innovation opportunities in the sports apparel industry by merging high-end performance with luxury fashion.
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