These Association Francois-Xavier Bagnoud Ads Address Poverty
Leslie Chen — July 25, 2013 — Marketing
References: publicisgroupe & adsoftheworld
These ads from the Association Francois-Xavier Bagnoud address the fact that most people don't realize how easy it is to make a big difference in the lives of children.
The images in this campaign depict daily expenses like getting coffee or going shopping while each symbol of money - either a receipt or money itself - has a cut out silhouette of a child drinking water, eating or studying at school. One of the ads reads: "A tiny fraction of your expenses could send a child to school."
Linking the problem with the solution lets the visuals clearly and boldly address the issues of children suffering from poverty and AIDS, making these images for the Association Francois-Xavier Bagnoud an affective and powerful campaign.
The images in this campaign depict daily expenses like getting coffee or going shopping while each symbol of money - either a receipt or money itself - has a cut out silhouette of a child drinking water, eating or studying at school. One of the ads reads: "A tiny fraction of your expenses could send a child to school."
Linking the problem with the solution lets the visuals clearly and boldly address the issues of children suffering from poverty and AIDS, making these images for the Association Francois-Xavier Bagnoud an affective and powerful campaign.
Trend Themes
1. Socially Conscious Advertising - Using advertising to raise awareness about social issues and encourage social responsibility, while promoting products or services.
2. Cause Marketing - Collaborating with non-profit organizations to maximize social impact and customer engagement and differentiate brands.
3. Interactive Social Awareness Campaigns - Using technology or interactive elements to make social awareness campaigns more engaging and memorable.
Industry Implications
1. Advertising - Using creative marketing to promote products or services for clients.
2. Non-profit - Organizations focused on social impact, charity, and community building.
3. Technology - Innovative tools and platforms used to create interactive and engaging advertising campaigns.
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