The Google Assistant AI has Been Programmed with Professional Jokes
References: wsj & techcrunch
Google Assistant is the search giant's answer to other smart home systems like Alexa for Amazon's Echo Dot, and the Assistant AI is separating itself from competitors in a unique way. On top of a focus on things like clarity, recognition and ease of use, the Google Assistant AI is a smart home system with a sense of humor.
Adding humor to AI has multiple benefits. For one, a good joke or witticism from Siri or Alexa might get posted on blogs and social media, raising awareness for and interest in the product. But a funny AI also humanizes the product, making it easier for consumers to interact with it comfortably. As such, Google has hired writers from The Onion and Pixar to give Assistant a better chance of connecting with consumers on an emotional level.
Adding humor to AI has multiple benefits. For one, a good joke or witticism from Siri or Alexa might get posted on blogs and social media, raising awareness for and interest in the product. But a funny AI also humanizes the product, making it easier for consumers to interact with it comfortably. As such, Google has hired writers from The Onion and Pixar to give Assistant a better chance of connecting with consumers on an emotional level.
Trend Themes
1. Humorous AI Assistants - AI assistants with programmed senses of humor can differentiate themselves from competitors by humanizing the product and generating increased social media shares.
2. Creative AI Writing - Companies like Google are hiring writers with strong comedic abilities to help improve their AI's conversational fluency.
3. Emotional Connection with AI - The use of humor in AI can help consumers feel more at ease when interacting with the technology, making an emotional and positive connection more likely.
Industry Implications
1. Smart Home Systems - Smart home system providers can stay ahead of the competition by adding humor and personality to their voice assistants.
2. Tech and Gadgets - Companies that create tech gadgets like smart speakers can hire humorists to improve their product's overall user experience.
3. Entertainment Industry - Comedy writers can find new career opportunities in industries like AI design and development, providing skilled and creative copy to enhance the user experience.
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