The Levi's Curve ID Skinny Jeans Video Conducts a Rear End Experiment
Meghan Young — February 25, 2011 — Marketing
The Ass Cam proves something that we've all known for a very long time: men stare at women's bottoms all the time. Part of a campaign for Levi's Curve ID Skinny Jeans, a video camera was attached to two women's butts in order to gain this undeniable evidence.
Featuring Jessie and Reanin, the Ass Cam was conceived by BBDO Auckland. It received six million views in less than a month of its release. Now that's a successful viral video.
Featuring Jessie and Reanin, the Ass Cam was conceived by BBDO Auckland. It received six million views in less than a month of its release. Now that's a successful viral video.
Trend Themes
1. Rear End Monitoring - Developing technologies and campaigns that utilize rear end monitoring for data collection and analysis.
2. Viral Marketing Techniques - Exploring innovative and attention-grabbing marketing campaigns that can quickly go viral and generate millions of views.
3. Consumer Behavior Observation - Utilizing unconventional methods to observe and analyze consumer behavior, such as attaching cameras to everyday objects.
Industry Implications
1. Fashion Retail - Leveraging rear end monitoring technologies to customize and improve the fit of clothing items for customers.
2. Marketing and Advertising - Adopting viral marketing techniques to create engaging campaigns that capture widespread attention and generate substantial online traction.
3. Market Research - Exploring innovative methods of consumer behavior observation to gather valuable insights for product development and marketing strategies.
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