ASRV Launches a Vintage Sportswear-Focused Collection
ASRV has revealed its sportswear-focused Summer 2022 collection, delivering a range of pieces inspired by vintage gym apparel. The collection relies on neutral tones, dipping the garments in gray, black, and burgundy shades that are sure to appeal to a wide consumer base.
The range comprises new Nano-Mesh hoodies, tank tops, vests, shorts, and joggers that have all been designed to feel smooth and comfortable on the skin. The TETRA-LITE™ shorts include a zippered pocket for safekeeping, phone pockets, and a towel loop. Similarly, the ‘Adventure’ short uses lightweight fabric and mesh overlays to keep water from being absorbed into the shorts.
Additional offerings include a pair of cotton snap-buttoned joggers and a matching cutoff hoodie. The ASRV Summer 2022 collection is available on the ASRV website now.
Image Credit: ASRV
The range comprises new Nano-Mesh hoodies, tank tops, vests, shorts, and joggers that have all been designed to feel smooth and comfortable on the skin. The TETRA-LITE™ shorts include a zippered pocket for safekeeping, phone pockets, and a towel loop. Similarly, the ‘Adventure’ short uses lightweight fabric and mesh overlays to keep water from being absorbed into the shorts.
Additional offerings include a pair of cotton snap-buttoned joggers and a matching cutoff hoodie. The ASRV Summer 2022 collection is available on the ASRV website now.
Image Credit: ASRV
Trend Themes
1. Vintage-inspired Sportswear - Opportunities for creating sportswear collections inspired by vintage gym apparel with a modern twist.
2. Technical Fabric Innovations - Opportunities for developing and integrating high-performance fabrics in sportswear for comfort and functionality.
3. Smartphone-friendly Gear - Opportunities for incorporating smartphone pockets and connectivity features in sportswear for convenience and versatility.
Industry Implications
1. Sportswear - Sportswear companies can leverage vintage-inspired designs, technical fabric innovations, and smartphone-friendly features to differentiate their products and enhance their performance.
2. Apparel Manufacturing - Apparel manufacturers can explore new materials, manufacturing processes, and technologies to create high-quality and functional sportswear products.
3. E-commerce - E-commerce platforms can provide a convenient and efficient way for consumers to purchase sportswear products online, leveraging advanced technologies such as augmented reality and virtual try-on to enhance the customer experience.
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