The ASOS SS13 Salon Collection is Inspired by the '60s and '70s
Meghan Young — June 28, 2013 — Fashion
References: asos & fashiongonerogue
The ASOS SS13 Salon collection is rife with feminine pieces that will bring to mind the '60s and '70s. That is because the designs were greatly influenced by those two retro decades. From the bright floral patterns to the soft silhouettes, the pieces are at once sweet and innocent as well as sexy and sophisticated.
People were given a sneak peak of the ASOS SS13 Salon collection, which was designed in collaboration with Molly Goddard, a recent Central Saint Martins graduate. But now the online retailer has released more images that will titillate the senses and excite fashionistas around the world. Full of vibrant colors, chic cuts and girly details, how could it not?
People were given a sneak peak of the ASOS SS13 Salon collection, which was designed in collaboration with Molly Goddard, a recent Central Saint Martins graduate. But now the online retailer has released more images that will titillate the senses and excite fashionistas around the world. Full of vibrant colors, chic cuts and girly details, how could it not?
Trend Themes
1. Retro Fashion Revival - The popularity of ASOS SS13 Salon Collection inspired by the '60s and '70s suggests a growing trend toward incorporating retro styles into contemporary fashion.
2. Collaborative Fashion Design - The collaboration between ASOS and Central Saint Martins graduate Molly Goddard presents an opportunity for more collaborations between emerging designers and fashion retailers to create unique and innovative collections.
3. Mix of Innocence and Sexiness - The fusion of sweet and innocent details with sexy and sophisticated cuts in the ASOS SS13 Salon Collection could inspire a trend of juxtaposing contrasting design elements in fashion.
Industry Implications
1. Fashion and Retail - ASOS and other fashion retailers can capitalize on the retro fashion revival trend by incorporating nostalgic designs and collaborating with emerging designers.
2. Fashion Design Education - The success of Central Saint Martins graduate Molly Goddard's collaboration with ASOS underscores the importance and potential of fashion design education.
3. Online Fashion Retail - The online release of the ASOS SS13 Salon Collection demonstrates the potential of online fashion retail to connect with and excite fashion enthusiasts around the world.
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