Asics Brazil Ads
Bianca — March 29, 2008 — Art & Design
References: adsoftheworld
A while ago we saw some fantastic sidewalk art in Brazil for the 6eimeia project.
Apparently, people were so wild about the clever drain ads, shoe company Asics decided to have a go at the unique street art too. The Face the Streets campaign in São Paulo features very vibrant paintings that cleverly integrate the natural lines of the city.
One ad shows a driver in a bright red car, poking his head out of the window to let out what looks like aggressive scream as he honks the horn. Above the street art is a foot in mid-air which appears to be running, cozied into a brand new turquoise and white Asics sneaker. The other shows a psychotic-looking gorilla whose mouth is the opening in the cement, the feature shoe having red details.
Apparently, people were so wild about the clever drain ads, shoe company Asics decided to have a go at the unique street art too. The Face the Streets campaign in São Paulo features very vibrant paintings that cleverly integrate the natural lines of the city.
One ad shows a driver in a bright red car, poking his head out of the window to let out what looks like aggressive scream as he honks the horn. Above the street art is a foot in mid-air which appears to be running, cozied into a brand new turquoise and white Asics sneaker. The other shows a psychotic-looking gorilla whose mouth is the opening in the cement, the feature shoe having red details.
Trend Themes
1. Drainage Graffiti - Opportunity for artists and brands to create unique and eye-catching advertisements by integrating street art with natural city elements.
2. Street Art Advertising - Growing trend of using vibrant and clever paintings on city streets to capture the attention and engage with passersby.
3. Interactive Outdoor Advertising - Emerging trend of incorporating interactive elements into outdoor advertisements to create a memorable and immersive experience for the audience.
Industry Implications
1. Art and Design - Artists can explore new opportunities to showcase their talent and creativity by merging street art with urban infrastructure.
2. Footwear - Shoe companies can leverage street art advertisements as a disruptive marketing strategy to promote their brand and products.
3. Advertising and Marketing - Advertising agencies can capitalize on the trend of drainage graffiti to develop innovative and attention-grabbing campaigns for their clients.
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