Asher Levine Used Bluetooth-Enabled Chips to Track Garments
Simal Yilmaz — March 28, 2013 — Fashion
References: asherlevine & springwise
New York designer Asher Levine is certainly committed to keeping track of his garments. In order to know exactly where the garments are and where to find them if they're lost, the designer has partnered up with Phone Halo, a developer of tracking software, to embed pieces of clothing in his Fall/Winter 2013 collection with Bluetooth-enabled microchips.
In case pieces are stolen or lost, the designer has the opportunity to signal these Bluetooth-enabled microchips through his smartphone and ring the garments. If the pieces are too far away, the technology allows Levine to locate them on Google Maps.
While incorporating technology within fashion is not necessarily new, utilizing technology as a way to track garment pieces is certainly an invention that designers will surely embrace in the future.
In case pieces are stolen or lost, the designer has the opportunity to signal these Bluetooth-enabled microchips through his smartphone and ring the garments. If the pieces are too far away, the technology allows Levine to locate them on Google Maps.
While incorporating technology within fashion is not necessarily new, utilizing technology as a way to track garment pieces is certainly an invention that designers will surely embrace in the future.
Trend Themes
1. Bluetooth-enabled Fashion - Using Bluetooth-enabled chips to track garments presents opportunities for designers to create more secure and easily locatable clothing.
2. Garment Tracking Technology - The integration of tracking software and microchips in clothing opens up possibilities for improved inventory management and theft prevention.
3. Fashion-tech Integration - The fusion of fashion and technology allows for innovative solutions like using smartphones to signal and locate lost garments.
Industry Implications
1. Fashion - Fashion designers can explore the potential of integrating tracking technology into their garments for enhanced functionality and security.
2. Technology - Developers of tracking software and Bluetooth-enabled microchips have an opportunity to cater their products specifically to the fashion industry.
3. Retail - Retailers can leverage garment tracking technology to streamline inventory management and improve customer satisfaction by ensuring items are easily located.
2.8
Score
Popularity
Activity
Freshness
