Another A$ap Rocky Fashion Connection is Born
Katie Pagnotta — February 26, 2013 — Marketing
References: mrporter & highsnobiety
The A$ap Rocky fashion craze continues with the rapper's latest deal to be the new face for online retailer Mr. Porter. In a series of enigmatic shots A$ap promotes the fashion and accessories available for purchase on the menswear site.
Mr. Porter is one of the leading men's online retailers and A$ap Rocky's rapping career is taking off. The retailer contacted and booked A$ap to appeal to his fans and followers. A$ap has developed a keen interest in the fashion scene and Mr. Porter made note of this. In the sensational photographs A$ap is styled wearing several of the industry's top labels including Maison Martin Margiela, Rick Owens and Raf Simons.
The A$ap Rocky fashion saga continues and there will be plenty more where that came from.
Mr. Porter is one of the leading men's online retailers and A$ap Rocky's rapping career is taking off. The retailer contacted and booked A$ap to appeal to his fans and followers. A$ap has developed a keen interest in the fashion scene and Mr. Porter made note of this. In the sensational photographs A$ap is styled wearing several of the industry's top labels including Maison Martin Margiela, Rick Owens and Raf Simons.
The A$ap Rocky fashion saga continues and there will be plenty more where that came from.
Trend Themes
1. Celebrity Collaborations - There is an opportunity for other retailers to leverage popular celebrities to promote their fashion and accessories.
2. Online Menswear Retail - The success of Mr. Porter demonstrates the potential for growth in the online menswear retail industry.
3. Fashion Influencers - Brands can capitalize on the influence of fashion-forward individuals like A$ap Rocky to reach a wider audience and drive sales.
Industry Implications
1. Fashion Retail - Fashion retailers can adopt a strategy of collaborating with celebrities to increase brand visibility and drive sales.
2. E-commerce - Online retailers can focus on expanding their offerings in the menswear segment to tap into the growing demand.
3. Social Media Marketing - Brands can leverage fashion influencers on platforms like Instagram to create buzz and generate interest in their products.
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