Artist Santlov Has Put Children's Toys into Human Scenarios
Sarah St.Jules — September 9, 2013 — Art & Design
References: santlov.tumblr & hiconsumption
Artist Santlov has taken typical human situations and made them hilarious by putting children's toys into those activities.
Creating social commentary on the ridiculous things that humans do, Santlov has juxtaposed inanimate objects into those situations in order to draw attention to their ridiculousness. He has used the Joker, Buzz Lightyear, Woody, Gollum and Nemo to prove his point.
Some characters are idly listening to music, some are doing keg stands and others are hoarding possessions. There's also something unnerving about seeing Nemo flushed down a toilet.
Artist Santlov has created a great series of prints, and even though it's obvious these toys wouldn't participate in these activities, it's interesting to see them taken out of their comfort zone.
Creating social commentary on the ridiculous things that humans do, Santlov has juxtaposed inanimate objects into those situations in order to draw attention to their ridiculousness. He has used the Joker, Buzz Lightyear, Woody, Gollum and Nemo to prove his point.
Some characters are idly listening to music, some are doing keg stands and others are hoarding possessions. There's also something unnerving about seeing Nemo flushed down a toilet.
Artist Santlov has created a great series of prints, and even though it's obvious these toys wouldn't participate in these activities, it's interesting to see them taken out of their comfort zone.
Trend Themes
1. Toy Photography - Disruptive innovation opportunity: Explore the growing trend of using toys in art and photography to create unique and thought-provoking visuals.
2. Social Commentary Art - Disruptive innovation opportunity: Combine art with social commentary by using unexpected elements, such as toys, to highlight and critique human behavior.
3. Out-of-context Representation - Disruptive innovation opportunity: Challenge traditional perceptions and expectations by placing familiar objects, like children's toys, in unconventional and unexpected settings.
Industry Implications
1. Art and Photography - Disruptive innovation opportunity: Embrace the use of toys and unconventional elements in art and photography to attract attention and create a unique artistic expression.
2. Visual Merchandising - Disruptive innovation opportunity: Incorporate toy photography techniques into visual merchandising strategies to create eye-catching displays and engage customers in new ways.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize the concept of toy photography in marketing and advertising campaigns to capture audience attention, evoke emotions, and deliver memorable messages.
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