Artikcar by Ben Wilson Makes Reflectors Obsolete
Brian G Randles — December 26, 2009 — Autos
References: bicycledesign.blogspot & treehugger
This might be the safest bike you can ride during a night time stroll. This thing shines brighter than the Christmas decorations beaming off your overly religious neighbor's house.
One cool feature about the Artikcar by Ben Wilson is that it is steered by body movement. No handlebars needed on this sweet ride.
Check out more on the Artikcar by Ben Wilson, as well as other bicycles on Trend Hunter.
Implications - Businesses that can provide fresh or unique updated experiences when using an everyday item will appeal to a wide audience. Consumers are not always necessarily seeking brand-new products; often unusual reinventions or quirky enhancements will prompt a consumer to invest his or her time or money.
One cool feature about the Artikcar by Ben Wilson is that it is steered by body movement. No handlebars needed on this sweet ride.
Check out more on the Artikcar by Ben Wilson, as well as other bicycles on Trend Hunter.
Implications - Businesses that can provide fresh or unique updated experiences when using an everyday item will appeal to a wide audience. Consumers are not always necessarily seeking brand-new products; often unusual reinventions or quirky enhancements will prompt a consumer to invest his or her time or money.
Trend Themes
1. Reflectors Replacement - The trend of replacing reflectors on bikes with innovative safety features is growing, creating a disruptive innovation opportunity for companies to create unique, flashy, and safer biking experiences.
2. Body-steered Movement Vehicles - The trend of body-steered movement vehicles, like the Artikcar by Ben Wilson, is increasing, creating a disruptive innovation opportunity for companies to develop new, eco-friendly, and fun transportation options.
3. Reinvented Everyday Items - The trend of reinventing and enhancing everyday items, such as bikes, with fresh and unique features, is expanding, creating a disruptive innovation opportunity for companies to provide quirky and exciting upgrades for consumers.
Industry Implications
1. Bicycles - The bicycle industry has a disruptive innovation opportunity to replace traditional reflectors with innovative safety features and create a new market for unique and safer biking experiences.
2. Transportation - The transportation industry has a disruptive innovation opportunity to develop new and eco-friendly body-steered movement vehicles that could be both, fun and practical for everyday use.
3. Consumer Goods - The consumer goods industry has a disruptive innovation opportunity to reinvent everyday items, like bikes, with fresh and unique features, and appeal to consumers seeking quirky and exciting upgrades of the items they use daily.
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