The House Collection Catalog by ART/C Embraces Cultural Motifs
Jana Pijak — May 15, 2014 — Marketing
References: notjustalabel & notjustalabel
ART/C, a fashion label by Israeli and Moroccan designer Artsi mixes traditional motifs and modern silhouettes in its latest collection catalog entitled 'The House'. Artsi is based in Marrakech, Morocco where his collections are designed and produced.
The self-taught designer has never attended a fashion program in school and considers himself lucky because of the freedom that the art of experimentation has given him.
In the last three years, ART/C has presented collections at Paris Couture week alongside some of fashion's most recognized and respected labels. The brand's collections aim to dress both men and women with a range of unique statement pieces that are clean-cut and comfortable. Moreover, the label is known for fusing new and vintage fabrics to create eclectic garments.
The self-taught designer has never attended a fashion program in school and considers himself lucky because of the freedom that the art of experimentation has given him.
In the last three years, ART/C has presented collections at Paris Couture week alongside some of fashion's most recognized and respected labels. The brand's collections aim to dress both men and women with a range of unique statement pieces that are clean-cut and comfortable. Moreover, the label is known for fusing new and vintage fabrics to create eclectic garments.
Trend Themes
1. Eclectic Fashion - Disruptive innovation opportunity: Explore new ways to blend traditional motifs with modern silhouettes in clothing design.
2. Artistic Experimentation - Disruptive innovation opportunity: Embrace freedom in design by allowing self-taught individuals to bring fresh perspectives and creativity to the fashion industry.
3. Fusion of Fabrics - Disruptive innovation opportunity: Discover innovative ways of combining new and vintage fabrics to create unique and eclectic garments.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Introduce unconventional designers who have not attended fashion programs to diversify creative directions in the industry.
2. Clothing Manufacturing - Disruptive innovation opportunity: Incorporate new techniques to efficiently produce clothing that blends traditional and modern elements.
3. Textile Production - Disruptive innovation opportunity: Develop new processes for fabric production that cater to the growing demand for eclectic and hybrid fabrics.
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