COMME des GARCONS' T-Shirts Feature Bright Jumbled Prints and Its Love Logo
Riley von Niessen — August 24, 2016 — Fashion
References: london.doverstreetmarket & highsnobiety
COMME des GARCONS, the high-end fashion brand that's well-known for its frequent use of a heart logo with eyes, otherwise known as the "Play face," recently expanded its offerings with a selection of art clothing that features collage-like prints.
The resulting pieces are eye-catching in appearance, with each making use of vibrant colors and unique designs that are layered over one another. In some, typefaces are jumbled together, with numbers and letters of different colors making for a whimsical pattern.
Many other pieces from the art clothing collection make use of the Play face as well. In some, the logo is included in full on the sleeves and elsewhere, while others include just the misshapen eyes of the heart, shown usually at the bottom of shirts.
The resulting pieces are eye-catching in appearance, with each making use of vibrant colors and unique designs that are layered over one another. In some, typefaces are jumbled together, with numbers and letters of different colors making for a whimsical pattern.
Many other pieces from the art clothing collection make use of the Play face as well. In some, the logo is included in full on the sleeves and elsewhere, while others include just the misshapen eyes of the heart, shown usually at the bottom of shirts.
Trend Themes
1. Collage-like Prints - Opportunity for textile companies to experiment with collage-like prints to create unique and eye-catching designs.
2. Whimsical Patterns - Potential for fashion retailers to incorporate whimsical patterns created from jumbled typefaces, numbers, and letters into their clothing lines.
3. Iconic Logos - Possibility for brands to expand their offerings by featuring their iconic logos, such as the Play face, in full or in parts on clothing items.
Industry Implications
1. Textile - Textile companies can explore innovative techniques to produce collage-like prints on fabrics.
2. Fashion Retail - Fashion retailers can incorporate whimsical patterns into their clothing lines to attract customers seeking unique and playful designs.
3. Branding - Brands can expand their product offerings by incorporating their iconic logos into clothing designs, creating additional brand visibility and recognition.
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