'Aroma Paws' Luxury Shampoo and Lifestyle Products for Dogs
Katie Cordrey — September 27, 2009 — Eco
Aroma Paws produces eco-friendly, all natural, chemical-free grooming products for dogs. The shampoos, creams, candles, and yes, doggie ‘pawfume,’ are clearly targeted to an upscale market, but the company resists using the word ‘spa’ in their promotions.
“Frankly, though the products are amazing and indulgent, we don’t want to consider this a treat. Using safer, more earth conscious products on ourselves and our animals needs to be a way of life,” says Joe Guzman, the firm’s president. “We’ve found a way to bring the spa experience home with the rich fragrances from essential oils, combined in an exciting new way.”
Located in Tarzana, CA, the Aroma Paws company debuted its extensive line of all natural luxury dog and pet products in the summer of 2008. Since then the products have been featured in several pet magazines and shows and are sold on the Animal Rescue website to help raise money for the cause.
“Frankly, though the products are amazing and indulgent, we don’t want to consider this a treat. Using safer, more earth conscious products on ourselves and our animals needs to be a way of life,” says Joe Guzman, the firm’s president. “We’ve found a way to bring the spa experience home with the rich fragrances from essential oils, combined in an exciting new way.”
Located in Tarzana, CA, the Aroma Paws company debuted its extensive line of all natural luxury dog and pet products in the summer of 2008. Since then the products have been featured in several pet magazines and shows and are sold on the Animal Rescue website to help raise money for the cause.
Trend Themes
1. Chemical-free Pet Grooming - Moving towards natural and chemical-free pet grooming products to cater to the upscale market while simultaneously promoting safer and more earth-friendly products for people and animals alike.
2. Luxury Pet Products - Expanding the line of luxury pet care products to cater to the growing demand in upscale markets for all-natural, chemical-free and eco-friendly pet grooming products.
3. Essential Oils in Pet Products - Incorporating essential oils in pet products to bring about new fragrances in grooming products that cater to the rising demand for pet grooming products containing natural and holistic ingredients.
Industry Implications
1. Pet Care Industry - The pet care industry can capitalize on the growing trend of chemical-free and natural pet grooming products by developing new lines of pet grooming products that are eco-friendly, chemical-free and utilize essential oils to cater to the upscale market.
2. Luxury Consumer Goods Industry - The luxury consumer goods industry can expand their pet product lines to cater to the growing demand for luxury pet care products that are all natural, eco-friendly and chemical-free.
3. Essential Oils Industry - The essential oils industry can partner with pet care brands to provide natural fragrances and ingredients for pet grooming products, thereby expanding their target audience to pet owners who are conscious of the impact of using natural essential oils for themselves and their pets.
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