Army Entertainment is Hosting a Gaming Event for Army Members
Justin Lam — July 27, 2018 — Tech
References: esportsobserver & esportsinsider
Army Entertainment, a section of the US Army's Installation Management Command, has recently announced a new esports venture through a Street Fighter V competition. Part of the Army Entertainment Esports Championship Series, this tournament will be hosted in partnership with MGM Resorts International and USAA. The competition will be open to all active-duty individuals with some of the events being streamed on Twitch.
The qualifiers for the Army Entertainment tournament will be held at different US military bases. The games will be shoutcasted by Sgt. 1st Class Christopher Jones, a Soldier and gamer, as well as some unannounced individuals. The finals will take place at PAX West with the winner receiving Twitch merchandise, a two-night stay at the Mandalay Bay MGM resort, an Army Entertainment Esports jersey, a tournament coin, and a gift card containing $500.
Image Credit: Army Entertainment
The qualifiers for the Army Entertainment tournament will be held at different US military bases. The games will be shoutcasted by Sgt. 1st Class Christopher Jones, a Soldier and gamer, as well as some unannounced individuals. The finals will take place at PAX West with the winner receiving Twitch merchandise, a two-night stay at the Mandalay Bay MGM resort, an Army Entertainment Esports jersey, a tournament coin, and a gift card containing $500.
Image Credit: Army Entertainment
Trend Themes
1. Military Esports Tournaments - The rise of military-backed esports tournaments presents an opportunity for businesses to provide services and products tailored to the unique needs of military gamers.
2. Esports Partnerships with Military Organizations - The growing trend of esports partnerships with military organizations offers businesses an opportunity to tap into a niche market and create new revenue streams.
3. Esports for Active-duty Individuals - The rise of esports competitions for active-duty individuals offers businesses a chance to reach out to a group of consumers who are often difficult to target through traditional marketing methods.
Industry Implications
1. Gaming - The military's growing interest in esports presents a significant opportunity for the gaming industry to develop new products and services that cater to military gamers.
2. Hospitality and Tourism - The esports industry's partnerships with hospitality and tourism companies present an opportunity for businesses to expand their customer base and tap into the emerging esports tourism market.
3. Sporting Goods - The rise of esports tournaments for active-duty individuals creates an opportunity for sporting goods companies to create specialized equipment for military gamers that can improve their performance and enhance their experience.
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