Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Delicate Floral Antiperspirants

Clean the Sky - Positive Eco Trends & Breakthroughs

Dove #ARMSUP Limited-Edition Anti-Perspirant Has a Floral Scent

— November 23, 2019 — Fashion
As part of its #ARMSUP campaign, Dove created a limited-edition anti-perspirant with a delicate floral scent.

Dove's #ARMSUP campaign aims to celebrate our underarms by showing them some love. To care for this often-neglected body part, Dove created a limited-edition anti-perspirant that provides 48 protection against sweat and odor. The deodorant is enriched with Dove's unique quarter moisturizing cream and infused with a delicate floral scent that smells of white flowers, lily, and magnolia. Since the anti-perspirant is alcohol-free, it is designed to be gentle on your underarms and help the skin recover from the irritation of shaving. As Dove reminds consumers, "Underarms, we all have them. Whether you choose to shave them, leave them, craft them or cover them, we're here to care for them."


Image Credit: Dove.
Trend Themes
1. Limited-edition Antiperspirants - Limited-edition antiperspirants with unique scents and ingredients offer an opportunity for brands to create buzz and engage consumers.
2. Alcohol-free Antiperspirants - Alcohol-free antiperspirants that are gentle on the skin and provide effective odor and sweat protection cater to the growing demand for skincare-focused personal care products.
3. Underarm Care Campaigns - Brands launching campaigns that promote the importance of underarm care and self-love create opportunities to educate consumers and build brand loyalty.
Industry Implications
1. Personal Care - The personal care industry can leverage limited-edition antiperspirants to drive sales and create brand differentiation.
2. Beauty and Skincare - The beauty and skincare industry can tap into the demand for alcohol-free antiperspirants that offer skincare benefits and cater to sensitive skin.
3. Marketing and Advertising - Marketing and advertising agencies can work with brands to develop impactful campaigns that promote underarm care and body positivity.
1.2
Score
Popularity
Activity
Freshness