The Armani Beauty Holiday 2011 Ads Star Megan Fox
Meghan Young — October 17, 2011 — Marketing
References: stylenews.peoplestylewatch & justjared.buzznet
The Armani Beauty Holiday 2011 ad campaign has Megan Fox channeling her inner Elizabeth Taylor. With an aura of old Hollywood glamor surrounding her, this campaign is much more sophisticated than her previous Armani ads, though just as sensual. Now that Rihanna has taken over as the face of Armani Jeans, a change in direction can only be seen as a good thing.
By advertising the new Eyes to Kill Stretch Mascara and the Designer Lift foundation, the Armani Beauty Holiday 2011 campaign shows that retro elegance can be easily achieved through the use of these products. The three different looks seen in these print ads will certainly inspire women to in turn to channel their own old Hollywood icons for Halloween and even New Year's Eve.
By advertising the new Eyes to Kill Stretch Mascara and the Designer Lift foundation, the Armani Beauty Holiday 2011 campaign shows that retro elegance can be easily achieved through the use of these products. The three different looks seen in these print ads will certainly inspire women to in turn to channel their own old Hollywood icons for Halloween and even New Year's Eve.
Trend Themes
1. Retro Hollywood Glamor - There is an opportunity for disruptive innovation in creating beauty products and campaigns that evoke the elegance and allure of old Hollywood.
2. Celebrity-endorsed Beauty Products - There is an opportunity for disruptive innovation in developing beauty products that are endorsed by popular celebrities, leveraging their influence and appeal to attract customers.
3. Inspiring Halloween and New Year's Eve Looks - There is an opportunity for disruptive innovation in creating beauty products and tutorials specifically designed to help women recreate iconic old Hollywood looks for Halloween and New Year's Eve.
Industry Implications
1. Beauty - Disruptive innovation in beauty industry can come from creating retro-inspired beauty products and campaigns that tap into the nostalgic appeal of old Hollywood glamor.
2. Celebrity Endorsements - The celebrity endorsements industry can benefit from disruptive innovation by leveraging popular celebrities to endorse beauty products and capitalize on their influence and fan base.
3. Costume and Party Supplies - The costume and party supplies industry can take advantage of the trend by offering products and tutorials that help people recreate old Hollywood looks for Halloween and New Year's Eve.
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