Birkenstock and BEAMS Unveil Two Soft Arizona Sandal Iterations
References: beams.co.jp & highsnobiety
Birkenstock works in conjunction with streetwear brand BEAMS on a new iteration of the iconic Arizona sandal silhouette for the upcoming warmer seasons. The Japanese brand and German label join forces to apply their respective expertise on the signature footwear model.
The classic Arizona sandals get a cozy update this time around with the construction of suede materials across the shoe's upper and the footbed, giving it a domesticated feeling. The updated cozy sandals are available in two colorway options. The first of the two is a taupe tonal finish detailed with gold hardware accents. The ladder colorway option is entirely gray and both of them are made in Germany. The uppers feature natural leather detailing and it sits on a lightweight EVA outsole foundation.
Image Credit: BEAMS
The classic Arizona sandals get a cozy update this time around with the construction of suede materials across the shoe's upper and the footbed, giving it a domesticated feeling. The updated cozy sandals are available in two colorway options. The first of the two is a taupe tonal finish detailed with gold hardware accents. The ladder colorway option is entirely gray and both of them are made in Germany. The uppers feature natural leather detailing and it sits on a lightweight EVA outsole foundation.
Image Credit: BEAMS
Trend Themes
1. Cozy Sandals - The rise of cozy sandals made with suede materials can disrupt the market of traditional leather sandals.
2. Collaboration Revolution - More brands can explore collaborations with others that have complementary expertise to produce innovative products and designs.
3. Domestication of Fashion - The trend of domesticated fashion can be applied to footwear, prompting more brands to consider creating footwear with a warm and cozy feel.
Industry Implications
1. Fashion - The fashion industry can develop more footwear items that are both stylish and cozy, incorporating elements such as natural leather detailing.
2. Collaborative Retail - The collaboration between Birkenstock and BEAMS is an opportunity for more retailers to work together to create new products and drive revenue.
3. Footwear Manufacturing - Manufacturers can explore the use of different and innovative materials such as suede to create more comfortable and stylish designs.
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