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Preppy Chic Photography

Clean the Sky - Positive Eco Trends & Breakthroughs

The Arizona Muse Madewell Photoshoot is Posh and Summery

— June 1, 2011 — Marketing
The Arizona Muse Madewell Looks We Love lookbook features a series of images that make it clear why Arizona Muse is one of the most in-demand and successful supermodels in the world.

The Arizona Muse Madewell photoshoot features the 22-year-old New Mexico resident in a series of gorgeous, summer-ready outfits that exude class and style. Outfits that are heavy on accessories (fedoras, bangles, bags), light colors, and removable items (cardigans, light blazers) dominate the Arizona Muse Madewell shoot. The lookbook is an interesting change for Arizona Muse, who is usually featured in high-fashion shoots for designers like Yves Saint Laurent or Prada.

My favorite outfit is the country-club-ready white sundress, brown shoes and backpack combination. The ensemble is the epitome of cost-effective summer-chic.
Trend Themes
1. Classy Summer Fashion - Disruptive innovation opportunity: Develop a sustainable and affordable line of summer outfits that exude class and style.
2. Accessorizing with Light Colors - Disruptive innovation opportunity: Create a line of removable accessories in light colors to enhance and customize summer outfits.
3. Preppy Chic Lookbook - Disruptive innovation opportunity: Design a platform that curates preppy chic fashion lookbooks for fashion enthusiasts to discover new styles and brands.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate sustainable and affordable summer outfits into the product offerings of traditional fashion retailers.
2. Accessory Manufacturing - Disruptive innovation opportunity: develop an innovative process for manufacturing customizable and eco-friendly accessories in light colors.
3. Fashion Curation and Discovery Platforms - Disruptive innovation opportunity: Build an online platform that provides a curated selection of preppy chic fashion lookbooks for users to explore and shop from.
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