BOSS and Perfect Moment Join Forces for a Winter Capsule
BOSS and Perfect Moment enter a collaboration to bring a joint archival skiwear collection to consumers. The garments mix technical features with flashy designs that are sure to capture attention on the slopes—even if the conditions are foggy.
The BOSS x Perfect Moment archival skiwear capsule "includes layers for all," boasting a carefully curated color palette, silhouette cuts, and graphics. The designs also stylishly incorporate both brands' logos. Jane Gottschalk, the Creative Director for Perfect Moment, has defined the capsule as being "for the Moment Makers."
This collaboration will officially debut in person at the Hahnenkamm Races in Austria. They take place between January 16th and January 23rd. Globally, the collection is available to consumers in BOSS stores and online from January 11th.
Image Credit: BOSS, hypebeast, hugoboss
The BOSS x Perfect Moment archival skiwear capsule "includes layers for all," boasting a carefully curated color palette, silhouette cuts, and graphics. The designs also stylishly incorporate both brands' logos. Jane Gottschalk, the Creative Director for Perfect Moment, has defined the capsule as being "for the Moment Makers."
This collaboration will officially debut in person at the Hahnenkamm Races in Austria. They take place between January 16th and January 23rd. Globally, the collection is available to consumers in BOSS stores and online from January 11th.
Image Credit: BOSS, hypebeast, hugoboss
Trend Themes
1. Collaborative Skiwear Collections - Collaborating with other brands to create skiwear collections allows for new designs and technical features to be introduced.
2. Archival Sportswear Capsules - Creating sportswear collections from past designs allows for new and trendy styles to be introduced to customers.
3. Branded Logo Integration - Incorporating brand logos into the design of sportswear adds a unique and recognizable touch to products.
Industry Implications
1. Fashion and Apparel - Collaborations between fashion and sportswear companies have the potential to introduce trendy and technical designs to consumers.
2. Sporting Goods - Creating archival sportswear collections and incorporating innovative features can provide new opportunities for growth in the sporting goods industry.
3. Retail - Including limited edition archival collections in retail stores can help increase sales and attract customers looking for unique and trendy designs.
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