Archie McPhee Makes Blowing Your Nose Humorous
John Ibbitson — November 9, 2011 — Unique
References: mcphee
Lets face it, cardboard tissue boxes aren’t meant to be classy, but at least with this assortment from Archie McPhee they can put a smile on your face. Printed on the boxes are bold, humorous animations paired with mockingly satirical jokes that poke fun at your plight. Whether it is allergies, a cold, or even a crying baby, there is a tissue pack tailored to your needs.
Forgo the fancy, but often tacky, prints of competitors’ brands and embrace the action of blowing your schnoz for what it really is, an exhilarating mess! At least this way when your nose is red and sore from all the sneezing action, you’ll have some reason to laugh. But, if you’d prefer to turn your nose up and go for something more tasteful, Archie McPhee also produces a chic box of black tissues called ‘Tissue Noir’ that will satisfy even the most prudent tissue fashionista.
Forgo the fancy, but often tacky, prints of competitors’ brands and embrace the action of blowing your schnoz for what it really is, an exhilarating mess! At least this way when your nose is red and sore from all the sneezing action, you’ll have some reason to laugh. But, if you’d prefer to turn your nose up and go for something more tasteful, Archie McPhee also produces a chic box of black tissues called ‘Tissue Noir’ that will satisfy even the most prudent tissue fashionista.
Trend Themes
1. Themed Packaging - Incorporating bold and humorous packaging designs to elevate mundane products, such as tissues, to an enjoyable and personalized experience.
2. Satirical Branding - Using mockingly sarcastic language and images to differentiate products from traditional, bland competitors and attract consumers looking for entertainment value.
3. Personalized Products - Creating tailored products for specific needs, such as tissues for allergies, colds, and crying babies, to provide a customized experience that addresses unique customer situations.
Industry Implications
1. Consumer Packaged Goods - Innovating product packaging and branding in order to create differentiation in a highly competitive, commoditized market.
2. Entertainment - Combining humorous branding with everyday products to provide consumers with an enjoyable experience that is both functional and entertaining.
3. Fashion & Beauty - Developing unique product offerings, like Archie McPhee's 'Tissue Noir,' that provide aesthetically pleasing options for style-conscious consumers.
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