Arby's Added its Jalapeno Bites to its Value Combo Deals
Colin Smith — July 18, 2024 — Business
References: arbys & brandeating
Arby’s has recently updated its “Everyday Value” mix-and-match deal, adding Jalapeno Bites to the selection available for the Two for $6 promotion. This mid-summer refresh replaces Mozzarella Sticks with Jalapeno Bites, which consist of jalapeno pepper halves filled with cream cheese, breaded, and deep-fried. The Jalapeno Bites are served with a side of Bronco Berry Sauce for dipping. Other items included in the deal are the Classic Roast Beef sandwich and the Crispy Chicken Sandwich.
The Two for $6 deal allows customers to choose any two items from the specified selection for a total of $6. This promotion is designed to offer a variety of options at a value price, appealing to a broad range of tastes. The current lineup, including the newly added Jalapeno Bites, is expected to remain available through the end of September 2024. This update aims to keep the menu fresh and exciting for customers while maintaining the value proposition of the deal.
Image Credit: Arby's
The Two for $6 deal allows customers to choose any two items from the specified selection for a total of $6. This promotion is designed to offer a variety of options at a value price, appealing to a broad range of tastes. The current lineup, including the newly added Jalapeno Bites, is expected to remain available through the end of September 2024. This update aims to keep the menu fresh and exciting for customers while maintaining the value proposition of the deal.
Image Credit: Arby's
Trend Themes
1. Spicy-savory Fusion - Combining the heat of jalapenos with the creaminess of cheese, Arby's Jalapeno Bites exemplify the growing demand for innovative spicy-savor flavor profiles.
2. Value-based Variety - Arby's Two for $6 mix-and-match deal highlights the rising trend of offering diverse menu selections at affordable prices to attract a wider customer base.
3. Seasonal Menu Updates - Refreshing the menu with items like Jalapeno Bites in mid-summer showcases the trend of seasonally updating promotional deals to maintain consumer interest and excitement.
Industry Implications
1. Fast Food - Incorporating affordable, diverse offerings such as Arby's Two for $6 deal demonstrates the fast food industry's shift towards value-focused promotions.
2. Food Retail - The introduction of spicy, innovative snacks like Jalapeno Bites reflects the food retail industry's emphasis on unique and trending flavor combinations.
3. Seasonal Promotions - Utilizing limited-time offers with distinct items underscores the importance of seasonal promotions within the consumer food and beverage sector.
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