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Eggy Eco Filters

Clean the Sky - Positive Eco Trends & Breakthroughs

Award-Winning Aquaovo Ovopur Water Dispenser (UPDATE)

— October 28, 2009 — Eco
The Aquaovo Ovopur has been named as a Best of the Year 2009 kitchen appliance by Interior Design Magazine. The elegant Ovopur water filtration device has won numerous awards for its innovative natural materials, design, and gorgeous looks.

Ovopur is a water filtration system that delivers pure water in high style. Montreal-based Aquaovo's ecopreneur and co-founder Manuel Descrochers is a water purity expert who created the four-layered egg-shaped water filtration system.

Implications - North Americans are trying to lead healthier lifestyles with the advent of medical studies saturating media outlets. Corporations looking to increase the appeal of their wares may consider marketing their products as beneficial to a consumer's health, as they're likely to buy those sorts of products as opposed to those with no foreseeable health benefits.
Trend Themes
1. Eco-friendly Water Filtration Systems - The success of the Ovopur may indicate a growing trend towards eco-friendly water filtration systems, prompting innovation in this area.
2. Design-focused Home Appliances - The Ovopur's success highlights the potential for business innovation in creating aesthetically pleasing and stylish home appliances.
3. Consumer Focus on Health - The rise of health consciousness in North America means corporations should consider marketing their products as beneficial to a consumer's health to increase sales.
Industry Implications
1. Home Appliance Manufacturing - Innovative techniques and materials used in the Ovopur's design may offer opportunities for disruptive innovation in the home appliance manufacturing industry.
2. Water Filtration and Purification - The growing trend towards eco-friendly water filtration systems presents opportunities for disruptive innovation in the water filtration and purification industry.
3. Health and Wellness Products - The increased focus on health consciousness in North America may lead to disruptive innovation in the health and wellness products industry.
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